PRIVACY POLICY – Protection of your Data is important to us!

Welcome to www.en.eucerin.ca (the “website”), administered by Beiersdorf Inc. (“Beiersdorf”). The institution responsible for collecting, processing and using personal data in accordance with this Privacy Policy and applicable Canadian law is: Beiersdorf Canada Inc.

2344 Alfred-Nobel Blvd, Suite 100A

St-Laurent (Quebec) H4S 0A4

T: 514-956-4330 ext. 4335 or 1-888-307-4412

F: 514-956-4346

E: consumerrelations@bdfcdn.com

Some of the information that we collect from you is defined by the applicable privacy laws as (“Personal Information”). This Privacy Policy outlines how personal information about you is collected, used, disclosed and otherwise processed by Beiersdorf with respect to your use and interaction with Beiersdorf via this website as well as through other online activities involving Beiersdorf products and services (“Services”). This Policy also applies to the personal data we collect offline, such as when you call us or interact with Beiersdorf in person, such as at an industry event or at a place of business. This policy applies to consumers residing within Canada only that visit our Sites or our stores. Visitors from other countries should visit the Eucerin site from their country/region.

Personal Information means any information that can identify you, such as your name, e-mail or postal addresses, and your telephone number or indirectly through pseudonymized data such as a unique ID number. It could also include unique numerical identifiers such as your computer’s IP address or your mobile device’s MAC address, as well as cookies. Personal Information does not include anonymous or aggregated information that cannot be tracked back to you personally.

Subject to Section 10 – Use of Cookies below, Beiersdorf does not collect Personal Information from you except when you specifically provide such data (e.g. when subscribing to e-mail newsletters, taking part in a survey or contest/sweepstakes, ordering samples or brochures, through online interaction with our websites or requesting information) and consent to its use.

When you visit our website, Beiersdorf collects technical data including the name of your internet service provider, the website that you used to link to our website, the websites that you visit from our website and your IP-Address. This data could possibly lead to your identification if combined with other information that would identify you, but we do not use it to do so. We do use the data from time to time for statistical purposes but maintain the anonymity of each individual user so that the person cannot be identified.

By using this website or other Services and by voluntarily submitting your personal information to us, you are consenting to the practices in this Privacy Policy and any applicable terms of use. If you are submitting the Personal Information of other others, such as patients, you are responsible for obtaining their consent to the disclosure of their information to Beiersdorf, as may be required by law.

In cases when personal data is provided to others to provide you products or services you have requested, or for other purposes you have authorized, we rely on technical and organizational means to assure that applicable data security regulations are followed.

Generally, we only collect personal data when you provide it to us, through registration, completion of forms or e-mails, as part of an order for products or services, inquiries or requests about materials being ordered and similar situations in which you have chosen to provide the information to us. If you do not want your personal information collected, do not provide it to us.

Beiersdorf may also collect personal data about you from our sales, advertising and business partners. We may also collect data about you that is publicly available in online directories or other websites. If you interact with our website or other digital features, we may automatically collect technical data about you. This data may be combined and enriched with other identifiable information. See section 10 – Use of Cookies and Technical Data for more.

Examples of personal data we collect and use are:

• Contact information, such as full name, email address, telephone number and mailing address
• Usernames and passwords
• Demographic information including age, gender, images and videos
• Consumer and professional preferences and comments, including with respect to Beiersdorf Services
• Information you provide when you contact us, provide feedback, make a complaint or other inquiry

The data we collect will be used for the purpose of supplying you with the requested Services or for other purposes for which you have given your consent, except where otherwise provided by law. For health care professionals, researchers, scientists and other professionals, the information we collect is primarily to continue and improve our client relationship with you. The information collected assists in maintaining our client relationship management databases, including with Beiersdorf Global. Other purposes may include:

• Fulfill your order(s) for our goods and services
• Respond to your questions or concerns regarding our goods and services
• Administer contests, promotions and surveys
• Test and analyze our Services for efficacy, safety and enhancements
• Establish and maintain our business relationship with you
• Responding to inquiries, complaints and other communications

The data we collect will also be used to improve the content of our website, and may be used to contact you via e-mail or by regular mail, to provide you with information that we believe to be of interest to you, process and store the information provided so that we are able to better understand your needs and how we can improve our products and services and to provide you with health-related information or services that we believe would be of interest to you.

When processing your request, it may be necessary for Beiersdorf to pass on your personal data to other affiliated companies within the Beiersdorf Group or an external service provider, in Canada or in another country that exclusively acts on our behalf.

Such service providers may, for example, be used to send you product samples, distribute promotional materials or administer contests.

Beiersdorf requires all affiliated companies within the Beiersdorf Group and its external service providers to treat your personal data in compliance with this Privacy Policy.

With the exception of the circumstances set out in the preceding paragraph, Beiersdorf will not pass on personal data to third parties without your consent nor will we sell or lease data. We do, however, reserve the right to disclose information about you if we are legally obliged to do so or if we are requested to hand it over by legitimately acting authorities or criminal prosecution institutions.

Specifically, Beiersdorf may share and disclose personal and technical data in the following circumstances:

Beiersdorf Network: Beiersdorf is part of the Beiersdorf Group - a global company.

Beiersdorf may transfer any information received to one or more of its affiliated companies in other countries and regions of the world. We do not sell or transfer the information you send to us to others outside of our company.

Service Providers: Like many businesses, Beiersdorf uses third party service provides to assist in administering and providing the website and our Services. Providers assist Beiersdorf in data storage, website hosting, marketing, customer service, mailing, etc. Your personal data will not be passed by our service providers for use by third parties in any form whatsoever, unless we have obtained your consent or are legally required to do so.

Legal Requests and Obligations: Beiersdorf may disclose personal data when required by law, such as to respond to court orders, subpoenas or other legal processes by authorities with jurisdiction. Beiersdorf may disclose data to meet its obligations to health and drug regulators.

Transfer of Business: Beiersdorf may transfer or assign your personal data due to or in connection with a merger, consolidation, change of control, transfer of assets, bankruptcy, reorganization, liquidation or other business transaction.

The database and its contents remain at our company and stay with data processors or servers acting on our behalf and responsible to us.

Some of this data may be stored or processed at computers located in other jurisdictions, such as the United States and Europe, whose data

protection laws may differ from the jurisdiction in which you live. Subject to applicable laws in such other jurisdictions, we will ensure that appropriate.

protections are in place to require the data processor in that country to maintain protections on the data that are equivalent to those that apply in the country in which you live.

Beiersdorf only retains Personal Information for as only as long as it is deemed necessary, to for us to render a service you have requested or to which you have given your consent, except where otherwise provided by law. The data provided to us will only be stored for as long as is necessary to fulfill the respective purpose for which you have transmitted your data to us, or for complying with statutory provisions. If you have given us your express consent to use your Personal Informational for promotional purposes (such as subscribing to the Eucerin newsletter), we will use your data for such purposes until such time as you revoke your consent. You may revoke the consent granted by you at any time. Personal Information no longer necessary or relevant for the identified purposes or no longer required to be retained by law, shall be securely destroyed, erased or made anonymous.

Like many websites, Beiersdorf automatically collects technical data when you visit and use our website. Cookies are used on our websites. Cookies are small units of data stored on the hard drive of your computer by your browser.

a. COOKIES

To facilitate the use of our website, we are using "cookies". Cookies are small units of data stored on the hard drive of your computer by your browser that are necessary for using our website. We use cookies to better understand how our website is used and to allow improved navigation. Cookies help us determine, for example, whether a page on our website has already been viewed. Cookies may also tell us whether you have visited our website before or whether you are a new visitor. The cookies we use do not store any personal data or otherwise collect personally-identifiable information. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored. However, please be aware that some features and services on our Sites may not work properly should you choose to block cookies as we may not be able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.

b. Cookies for use-based online advertising

We reserve the right to also use information that we have obtained through an analysis of the usage behaviour of visitors to our websites compiled from cookies to show you specific advertising for certain of our products on our own websites. We believe that you as the user will benefit from this because we show you advertising or content which, based on your user behaviour, we believe may match your interests, and you are therefore shown less randomly scattered advertising or certain content that might be of less interest to you.

c. Here is how you can prevent cookies from being stored on your hard drive and/or delete them

You can set your web browser in such a way that cookies are prevented from being saved to your hard drive and/or you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled.

You can find out how all this works in detail from your browser’s operating manual. If you not allow cookies to be stored, this may lead to functional restrictions of our website. To learn more about cookies, please visit: http://www.allaboutcookies.org.

d. Cookies used by us

(1) Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses a specific form of “cookie,”i.e. text file, which is stored on your computer and enables an analysis of your use of the website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website use and Internet use to the website operator. The IP address transmitted to Google Analytics by your browser is not consolidated with other data by Google. You can prevent the storage of cookies by making the proper setting using your browser software, see Section 5 c), above.

In addition, you can prevent Google from recording the data related to your use of the website generated by the cookie (including your IP address) and from processing this data by downloading and installing the browser plug-in available at the link https://tools.google.com/dlpage/gaoptout?hl=en. You can find further information about terms of use and data protection at https://marketingplatform.google.com/about/analytics/terms/us/, http://www.google.com/analytics/learn/privacy.html?hl=en or http://www.google.ca/intl/en/policies/privacy/.

(2) Google AdWords

This website uses Google AdWords, an analysis service of Google, and conversion tracking, which is part of Google AdWords. This is how it works: When you click on an advertisement displayed by Google, Google AdWords stores a cookie for conversion tracking (a “conversion cookie”) on the hard drive of your computer. Such cookies lose their validity after 30 days and do not make it possible for you to be personally identified. Should you visit certain pages on our website, we and Google can recognize that you have clicked on the advertisement and were re-directed to this page.

The information obtained by way of the conversion cookies serves the purpose of generating statistics for AdWords customers who utilize conversion tracking. Through these statistics we find out the total number of users who have clicked on the advertisement displayed by Google and accessed a page with a conversion tracking tag.

We also use Google Analytics to analyze data from AdWords and any cookies from “DoubleClick”for statistical purposes. If you do not want this to be done, you can deactivate it with the Ad Preferences Manager https://www.google.ca/settings/u/0/ads?hl=en).

With Google's remarketing function we reach users who have already visited our website. We can for example present advertising to our target groups who have already shown an interest in our products or services. In addition, based on user behaviour on websites in the Google advertising network (“display network”) in the previous 30 days and with the aid of the context-related search engine, AdWords establishes which common interests and features the users of our website share. Based on this information, AdWords then finds new potential customers for marketing purposes, whose interests and characteristics are similar to those of the users of our website. The target group-specific remarketing is carried out through the combined use of cookies, such as Google Analytics cookies and Google DoubleClick cookies.

For further information on the terms and conditions of use and data privacy with regard to Google AdWords, please visit: http://www.google.ca/policies/technologies/ads/?hl=en.

(3) Google DoubleClick

We use the Google DoubleClick function on our websites in order to evaluate the use of the website and make it possible for us, Google and other advertisers who co-operate with DoubleClick to be able to present to you with user-relevant advertising. For this purpose, a cookie is installed on the hard drive of your computer. With the aid of such cookies, your browser is allocated an anonymous identification number, and information on the advertising shown in your browser and its being accessed is collected. The information generated by the cookie on your use of websites is usually transferred to a Google server in the USA and saved there. Based on the information collected, interest-related categories are allocated to your browser. These categories are used to display interest-related advertisements.

Besides changing your browser settings, you can also permanently deactivate the DoubleClick cookie with the aid of a browser plug-in. With the plug-in, your deactivation settings for this browser are retained, even if you delete all cookies. You can obtain the browser plug-in for permanent deactivation here.

By using our website, you agree to the DoubleClick cookie being inserted and thus usage data from you being collected, saved and used in the manner described above for the purpose specified.

(4) Google Campaign Manager

Information/purpose:
This website also uses the online marketing tool Campaign Manager by Google. Campaign Manager uses Cookies to display ads relevant to users, improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to track which ads are displayed in which browser and to prevent them from being displayed more than once. In addition, Campaign Manager may use cookie IDs to collect conversions related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later visits the advertiser's website with the same browser and buys something there.

Your browser automatically establishes a direct connection to the Google server once visiting our website. We have no influence on the extent and the further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating Campaign Manager, Google receives the information that you have called the corresponding part of our Internet presence or clicked on an advertisement from us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the providers may obtain and store your IP address.

In addition to that, Campaign Manager (e.g. DoubleClick Floodlight) cookies allow us to understand whether you complete certain actions on our website(s) after viewing one of our display/video ads on Google or other platforms through Campaign Manager or clicking through one (conversion tracking). Campaign Manager uses this cookie to understand the content with which you have interacted on our website(s) in order to be able to send you targeted advertising later.

Used Cookies: Type C. For further information, see Cookies Section 10.

Recipients:
Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. 

Transfer to third countries are possible. As an appropriate safeguard we have agreed on standard contractual clauses regarding such situation.  

Further recipients: We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. platform, hosting, support and analysis service providers) in accordance with the required purposes (to perform ads). Platform/hosting providers will have access to personal data from a third country (countries outside of Canada). As an appropriate safeguard we have agreed on standard contractual clauses with these providers.

Deletion/Withdrawal
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly (in particular by suppressing third-party cookies, you will not receive any ads from third-party providers); b) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices.This setting is deleted when you delete your cookies; c) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin, d) by setting your cookie preferences accordingly (click here Cookie Settings-Page). 

Cookie lifetime: up to 180 days after last interaction (this applies only to cookies which have been set by this website)

(5) Floodlight activities/ DV360

Information/purpose:
This website uses DV360's Floodlight Tag to measure the effectiveness of our advertising campaigns, to limit the frequency with which you are shown a particular ad, and to display only ads that are relevant to you and your interests. In particular, information about the ads you click on, as well as your previous user behavior on third party websites, is collected and stored. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, Google can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google ad and later calls up our website with the same browser and buys something there. The cookies do not contain any personal information such as email addresses, names or addresses.  

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. Through the integration of the floodlight tag, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us.

In addition, the Floodlight Tags used allow us to understand whether you perform certain actions on our website after you have called up one of our display/video ads on another platform or clicked on it (conversion tracking). Google uses this cookie to understand the content you have interacted with on our websites in order to later send you targeted advertising.

Used Cookies: type C. More information can be found in the Cookies Section 10.

Recipients:
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. platform management provider, analysis service provider) in accordance with the required purposes (ad campaign management). Main service provider is Google Ireland Ltd, Ireland. Platform/hosting providers will have access to personal data from a third country (countries outside of Canada). As an appropriate safeguard we have agreed on standard contractual clauses with these providers. More information on this topic is published.

Deletion/withdrawal:
You can prevent your participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any ads from third-party providers;  b) via installation of the from google provided plugin https://www.google.com/settings/ads/plugin c) by deactivating cookies from your browser under http://www.aboutads.info/choices d) by setting your cookie preferences accordingly (click here Cookie Settings-Page). 

Cookie lifetime: 
up to 180 days after last interaction (this applies only to cookies which have been set by this website)

We reserve the right to also use information that we have obtained through an analysis of the usage behaviour of visitors to our websites compiled from cookies to show you specific advertising for certain of our products on our own websites.

We believe that you as the user will benefit from this because we show you advertising or content which, based on your user behaviour, we believe may match your interests, and you are therefore shown less randomly scattered advertising or certain content that might be of less interest to you.

If you opted-in, we may collect certain information from you, including demographic, profile, region, contact, preference information. This information may be combined with technical data collected via cookies. Together, we may use this data to target advertisements to ranges of groups and demographics, using a third party service provider, such as Google DoubleClick. We do not collect or use health or other sensitive personal information for advertising or marketing purposes. If you opted-in, we may share aggregated sets of data to a third party to assist in providing ads we feel may be relevant to you on third party sites.

We do not share personal information to third parties for advertising, or for their own use. You may control your preferences or revoke consent to future participation in these analytics or marketing programs at any time. Although it is our hope that you find the display of advertising to you based on your browsing interests valuable, if you no longer wish to participate in the services offered through these solutions, you can opt-out of this activity by visiting the:

i. Google DoubleClick: https://tools.google.com/dlpage/gaoptout/

ii. Network Advertising Initiative at http://www.networkadvertising.org/choices/,

and iii. Digital Advertising Association of Canada at http://youradchoices.ca/choices/.

You can also set your web browser in such a way that cookies are prevented from being saved to your hard drive and/or you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled. You can find out how all this works in detail from your browser’s operating manual.

If you not allow cookies to be stored, this may lead to functional restrictions of our website. To learn more about cookies, please visit: http://www.allaboutcookies.org.

We have adopted technical and organizational measures to protect your data from being lost, changed or unauthorized access by a third party. The security procedures we use are regularly enhanced to reflect technological progress. Please note however that no method of storing data is 100% secure, although we strive to protect your personal information and strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. You can assist us in protecting your personal data by:

(i) using a secure web browser;

(ii) not sharing your log-in credentials with others,

and

(iii) frequently changing your password.

Our security procedures are continuously revised based on new technological developments.

In light of the importance of protecting children's privacy, we do not collect, process or use on our website any information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted. Beiersdorf does not intend this website for child audiences, and has no intention of collecting personally-identifiable information (such as name, address, telephone number) from children under 18 years old. If you discover that your child has provided us with personally identifiable information, we ask that a parent or guardian of the child contact us at consumerrelations@bdfcdn.com to have this information deleted from our records.

Social plug-ins (“plug-ins”) of social networks are used on our websites, in particular the “Share” or “Share with friends” button of the provider “Facebook“, whose website facebook.com is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plug-ins are usually marked with a Facebook logo.
In addition to plug-ins from Facebook, we use plug-ins from “Google+” (Provider: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), “Twitter” (Provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103) and “Pinterest” (Provider: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103, USA). For data privacy reasons, we have deliberately decided against utilizing direct plug-ins of social networks on our websites. Instead, we use the “Shariff” solution.

With the aid of Shariff, we can determine for ourselves when and whether data is transmitted to the operator of the respective social networks. For this reason there is essentially no data automatically transmitted to social networks such as Facebook, Google+, Twitter or Pinterest when you access our website.

Only if you yourself actively click on the respective button does your web browser produce a connection to the respective social network's servers, i.e. by clicking on the respective button (e.g. “Pass on”, “Share” or “Share with friends”) you agree that your web browser will produce a link to the respective social network's servers and transmit usage data to the respective operator of the social network. We have no influence upon the nature and extent of the data that is then gathered by the social networks.

For more information regarding the purpose and scope of the collection and further processing and use of data by the respective social networks as well as your rights and settings options for protecting your private sphere in this respect, please consult the data Privacy Policy of the respective social networks – for Facebook, at http://www.facebook.com/about/privacy/ and http://www.facebook.com/help/?faq=186325668085084.
You can find further notes on the use of data by “Google+” or “Twitter” at http://www.google.ca/intl/policies/privacy/?hl=en or http://twitter.com/privacy, and for Pinterest at http://about.pinterest.com/privacy/.

You can at any time and free of charge, object to the use of your personal data, arrange for partial or complete deletion or blocking, or request information on or correction of the data stored by us about your person. It is not necessary to adhere to a particular form. You can, for example, write to us by e-mail at consumerrelations@bdfcdn.com or use our contact form on the website.

If you wish to know what information we have in our files about you, ask a question about the information in your file or request a change to the information in your file, please contact:

Beiersdorf Canada Inc.

2344 Alfred-Nobel Blvd, Suite 100A

St-Laurent (Quebec) H4S 0A4

Tel: 514-956-4330 ext. 4335 or 1-888-307-4412

F: 514-956-4346

E: consumerrelations@bdfcdn.com

We may amend or update parts of the data privacy statement without informing you of this in advance. Please always check the data privacy statement before you use our website in order to be informed of the latest status in the event of any amendments or updates. Your continued use of this website will signify your assent to any changes. Privacy Policy last updated: April 2022.